Hands up! The Crucial Importance of YMYL in Search Engine Ranking Guidelines
Today’s digital world is constantly evolving. Search engines such as Google play a central role in the way we access information. However, few people are aware of the decisive criterion that underpins the ranking of search results: the concept of YMYL, or “Your Money or Your Life“. The answer lies in the nature of the content on these subjects themselves and their potential impact on users’ lives.